Video marketing is off to a flyer as 91% of the businesses are starting it up for its virality, and the way it gets optimized on Google. It is also said that video content in contrast with static, text-based posts ranks 50 times faster on search engines which is a big win.
Today, 2D or explainer videos are looked at the most integral part of the marketing strategy as they're highly sharable with an incredible power to create mass awareness for your products and services.
But in the rhyme and rhythm of witnessing the meteoric success of 2D videos in the digital landscape, it's not as simple as it sounds to connect with the best animated explainer video company online that is quick to work, and respects your budget.
Further, as much as the hype for using 2D videos to engage audiences is real, there is an extensive number of online video design studios that easily overcharge you in prices, and disappoint you with their outputs. But if you follow these 9 surefire tips, you can hire the best 2D video animation studio online with proven result and fair pricing.
Read 9 Surefire Tips To Hire The Best Animated Video Production Online:
1 - Ask For A Portfolio:
First thing first: ask them for a portfolio to analyze the variety of projects they have completed and the quality of standards reflecting their work. With their latest portfolio, you can easily analyze their working caliber and match it with the way you want your 2D video animations to be.
You must also be observant of the key video aspects such as: music quality, animation style, character movement, and the video transitions presented in the portfolio. This can turn out to be a great practice to have a strong insight into the quality of work of being offered by any video animation house without any direct correspondence.
2) Focus On The Project-Completion Rate:
Okay, so you've found a hyped-up, and previously-tested 2d video animation studio from a genuine word of mouth. Now what? It's a stroke of wisdom to first scrutinize their project-completion rate.
Remember the idiom "the proof is in the pudding"? This connotation is somewhat true for online service recruitment. Get down with the number of projects they have successfully completed for their clients around the world.
You can manually browse their profile on various customer-reviewing platforms to measure their accountability. The project completion rate also speaks volumes about the 2d video animation company going an extra mile for its clients to get the work done.
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3) Be All Ears To Their Work:
It's recommended to be all ears to the tiny details while scanning down the portfolio of any 2d video animations production company. Don't doubt if you pre-qualify to understand all the small details that make videos interactive, and articulate from a customer's standpoint.
Watch carefully and evaluate how the video portfolio bridges the gap of awareness between the brand and its viewers to monitor the dynamics of their work. Further, check back on the video tone and see if it delivers what it promises from its thumbnail.
4) Consider Their Animation Style:
While every brand requires a 2d video animation to give their video marketing strategy a push, it's also important to recognize the video style you're looking for. In this case, being considerate to the animation style while hiring a 2D video animation house online matters the most.
You can bump into whiteboard, doodle, or even bumper ad videos and it's your own recognition of them to understand which animation style would do justice to your brand.
5) Read Their Case Studies:
A case study is a comprehensive proof that encapsulates a problem-solving scenario for new prospects. If you're on the verge to hire a 2D video animation house online, it's better to ask for their previous case studies as well.
This also doubles the probability of getting your hands on stuff from your industry, clearing the doubts, and furthering you into the process of hiring them. A case study is a part & parcel of a client & the company interaction, making it more relatable to you.
6) Get Down With The Pricing:
Pricing is at the heart of every service exchange online and doing a thorough price comparison for getting the 2D video animation designed is no exception. In fact, it's important to cross check it to clearly understand what you're paying for.
Further, it's a great strategy to iron out the money-minting animation houses that charm their new clients with impressive demo reels and cleverly charge them twice as much for the work done.
Do your price comparison by rounding off multiple 2D video animation studios to make an informed decision.
7 - Client Testimonials and Industry Reputation:
It is also a great idea to research client feedback and industry standing extensively. Contact previous clients if possible to understand their experience. Check reviews on professional platforms like Clutch, GoodFirms, or LinkedIn.
Investigate the studio's industry awards, certifications, and memberships in professional organizations. Their reputation among peers and long-term client relationships can indicate reliability and service quality.
8) Post-Production Support and Maintenance:
Assess the studio's after-delivery services and support system. Check if they offer file optimization, format conversion, or updates to delivered animations. Look for studios that provide proper documentation and source file organization.
Consider their policy on minor adjustments after project completion.
9 - Cultural Fit and Understanding:
Browse whether the studio understands your target market and cultural nuances. Their team should be sensitive to cultural differences and capable of creating culturally appropriate content.
Consider their experience with international clients and ability to adapt to different market requirements. Look for studios that show genuine interest in understanding your business culture and values.
MAIN TAKEAWAY:
Choosing the right 2D animation studio is a critical decision that can significantly impact your project's success and brand representation. As you navigate through the hiring process, remember that the perfect partner goes beyond just technical expertise and competitive pricing.
The ideal studio should feel like an extension of your team, sharing your vision while bringing fresh perspectives and creative solutions to the table. Take time to build a relationship with potential studios, understanding their work culture, communication style, and problem-solving approach.
By carefully considering all the aspects mentioned above and trusting your instincts about which 2D explainer video company aligns best with your goals, you'll be well-positioned to create compelling animated videos that resonates with your audience and achieves your business objectives.