Video content has profoundly impacted consumer buying behavior, especially over the online outlets where e-commerce commercially sugarcoats visitors with sensational offers.
Since its inception, this type of digital content has been making waves, and a gamut of companies have shown a dire need for trial-blazing video animations, so much so that now it has become an integral part of online sales. Being recognized by the most sought-out companies in the world, video content is winning big in the online business domain as it solely help companies in building anticipation for the new customers.
From the brand's perspective, whatever we launch is challenged by the masses, and it goes through various stages such as "awareness, "consideration","" and "decision," which makes it even more important to promote your business with 2D animations.
Explore nine superb 2D video types that help in achieving your marketing goals online.
- AWARENESS:
1) Educational Videos:
Educational videos embark on enlightening the mind with conceptual designs and a narrative approach. Recognized in the awareness category, these videos help institutes and companies with their academic endeavors.
2) Brand-Based Videos:
Brand-based videos serenade your company's USP's and existing offers with new and old customers. They help in refreshing the brand connection and marking your presence after a long halt of activity.
3) Social Media Videos:
Social media videos ignite a new stance of engagement and interactivity over populous social platforms. They're a bit of a commercial and educational sort.
- CONSIDERATION:
Explainer Videos:
At this stage, when consideration for buying the product meets the problem statement, the explainer videos nip in and make the buyer's journey more confident and well-informed. Explainer videos. State a problem and deliver its solution. These videos frame the question, "What's in it for us?"
Whiteboard Videos:
The fist-moving videos that use doodles to conceptualize your ideas and concerns on a whiteboard are the new charm from the realm of video content. Such videos offer a comprehensive approach and endorse customer enlightenment.
- DECISION:
Product Videos:
It has become extra important to keep your content digital and infuse it with real-life feels. This way, every customer query would be answered. The same is true with the product videos, which are specific, interactive, and concise. Such videos give customers a last-minute digital push to make a purchase.
FAQ’s & Q/A Videos:
These videos are well-versed, informative and acquire the most conscious product issues to put into the light of truth. The FAQs and Q&A videos go to the far reaching complexities of the product/service and brighten the minds that wish to buy them.
How To Videos:
How-to videos offer a grand take on setting up the products or using the service in a relevantly coherent way. It deals with the insights and preparations of the products bought online, replicating a digital manual.
FINAL THOUGHT:
While examining the popularity and use-case of 2d video animations in the modern business development, it has become imperative for brands to use powerful video content to market their products and services. Video marketing, if categorized by awareness, consideration, and decision, also ensures that your brand is well-aligned to a complete sales funnel, resulting in higher sales and online engagement.