What Is Email Support Online?
After the advent of call centers, phone support, and live chat, it has become imperative for companies to find an ideal mode of communication for their customers. Indeed, the competition in the B2C realm is fierce, and reaching out to your audience with new products and services has become mandatory for businesses.
In this case, it's time to reconsider the benefits of using a support channel that often gets ignored and not used to its full potential. Email support customer service is the leading communications platform to receive customer complaints and inquiries and make resolutions with relevant and timely emails to their inboxes.
In fact, 60% of the customers prefer using email support to contact or correspond with their desired brands. Compared to its alternatives, email support has potential to empower your online campaigns, produce higher customer retention, and refine your brand with increased credibility.
Despite being slightly out of tune with the new companies, email support has made a major comeback in 2024 and benefiting the B2C companies with its game-changing results. Here we list them for you to regain your confidence in this most effective communication channel:
Explore 8 Core Benefits of Using Email Support Service For B2C Brands:
1) Customer-Focused Content (Personalized):
The most beneficial aspect of turning to help desk support is its ability to capture customer's attention with personalized messages. You can reach out to your customers in a unique way, making them strike a chord with your brand. Further, using a personalized approach boosts customer satisfaction and elevates your customer experience.
2) Empower Your Brand Identity:
When an email gets sent to a customer, it is laced with the company logo, letterhead, and brand colors. This suffices the need to market your brand identity in a subtle, indirect way. With helpdesk support services, you can empower your brand identity without having to spend on it.
3) Increase Your Revenue:
Email has one of the highest conversion ratios for B2C brands. It is perhaps the most lucrative form of communication strategy when it comes to e-commerce. It also increases your revenue by allowing customers to explore your products and services over mobile, phone, and even laptop—that too on the go!
4) Devise Comprehensive Resolutions:
Email support helps you in buying time to respond to customers. It does not demand quick responses, although responding to emails on time is every company's priority.
With emails, you can craft comprehensive responses and resolutions to ensure that your customer understands the problem and its solution. You can write highly-detailed emails in complex cases to avoid any inconvenience while resolving customer issues.
5) Capitalize on Flexibility:
Emails are on the go, and everyone knows this! At some point in our lives, we have all used emails to make transactions, read a company's brochure, or sign up for a desired service.
This way, you can integrate email support services and capitalize on its flexible nature to talk to your customers, and market your products. In fact, 2.6 billion (Source) people use emails, making it a highly accessible mode of communication to this day.
6) Greet Inactive Customers.
Remember the good old client reactivation campaigns? Well, you can do just about that with your inactive customers by hiring a top BPO company for email support.
You can send customized greetings with better-sounding promotions to make them re-subscribe to your services. This is only doable with the help of stable email support that understands the potential of email campaigns.
7) Convert Better With Emails:
If you're running a new marketing campaign, it's better to use a great email platform to track down results. Email offers one of the most sorted metrics that companies use to improve conversions. If compared with ads, emails still lead the game when it comes to click-open rate, customer demographics, bounce rate, and so much more!
8) Customer Support On The Go:
Unlike live chat, email customer support does not confine itself to time zones or other geographical barriers. You can simply send an email to your customer describing their resolution without disrupting their privacy.
With this, they can easily access your email the next day and respond at their convenience.
Final Word:
By utilizing email customer support, B2C companies can streamline their customer service processes and handle multiple inquiries simultaneously. This increased efficiency not only benefits the company by saving time and resources but also ensures that customers receive prompt and accurate responses to their inquiries.