Even in 2024, email marketing is drumming customer attention to the brands that are ready to trust the ability and agility of this marketing medium. Although, some companies are warding off or living in a total misconception that it has become outdated to use it, the stats give us a powerful reminder that email marketing is setting new standards of success when it comes to digital sales.
Imagine - it has amassed up to 4.48 billion users around the globe who get to buy products from leading email marketing campaigns.
Be it black Friday, or cyber Monday - this marketing mix is proving brands that it's got the 'x-factor' to turn the tide around in the digital sales game.
To create a proof of concept, we've curated the 20 undeniable stats related to email marketing and its widely appreciative likeness from the customers online to double your confidence in its potential. Learn the best email marketing statistics and empower your business with this leading marketing strategy to ensure higher revenues online.
READ 20 UNDENIABLE STATS TO START EMAIL MARKETING IN 2024 FOR YOUR BRAND:
1- Email marketing has an average ROI of $42 for every $1 spent. Source: (Campaign Monitor)
2 - Over 4 billion people worldwide are expected to use email in 2024. Source: (Statista)
3 - 81% of SMBs (small and medium-sized businesses) rely on email as their primary customer acquisition channel. Source: (Emarketer)
4 - Personalized email subject lines increase open rates by 26%. Source: (Experian)
5 - The average open rate for email campaigns across all industries is 21.33%. Source: (Mailchimp)
6 - Emails containing video can increase click-through rates by 300%. Source: (HubSpot)
7 - Over 50% of emails are now opened on mobile devices. Source: (Litmus)
8 - Segmentation in email marketing can lead to a 760% increase in revenue. Source: (Campaign Monitor)
9 - 64% of marketers say email personalization improves customer relationships. Source: (Salesforce)
BROWSE EMAIL MARKETING PACKAGES
10 - Transactional emails (like order confirmations) have a 70.5% open rate. Source: (Omnisend)
11 - 75% of consumers prefer to receive promotional content via email. Source: (MarketingSherpa)
12 - The average click-through rate (CTR) for email marketing is 2.6%. Source: (Mailchimp)
13 - 92% of email users check their inbox daily. Source: (Litmus)
14 - Emails with social sharing buttons increase click-through rates by 158%. Source: (Vero)
15 - B2B email marketing generates 6x more conversions than social media. Source: (QuickSprout)
16 - Abandoned cart email campaigns can recover 18% of sales. Source: (Klaviyo)
17 - 64% of marketers say email marketing is their most effective tactic for revenue generation. Source: (Ascend2)
18 - Emails sent with compelling visuals see a 42% higher click-through rate. Source: (Adobe)
19 - Email list segmentation increases revenue by up to 24%. Source: (Mailchimp)
20 - The number of email marketing users worldwide will surpass 5 billion by 2025. Source: (Statista)
MAINE TAKEAWAY
Email marketing continues to prove its effectiveness with significant ROI, widespread usage and evolving trends. From the increase in mobile email openings to the growing reliance on tools for automation, the outlook is changing rapidly.
Personalization remains key, driving higher engagement and conversion rates. Security measures, such as email authentication, are becoming more critical as phishing attacks persist.
Marketers who stay informed on these trends and adapt their strategies accordingly will likely see substantial benefits. The future of email marketing looks promising, with advancements in technology paving the way for more targeted and efficient campaigns.